Made in France. Baked by you.
fait Maison is a great opportunity to create a brand and design every touchpoint.
Working with an extremely inspiring client, we were able to bring to life daring new ideas such as the use of only one color. White.
When we placed the goods for the first time in the supermarket, (among screaming competitive colors) the brand minimalistic and refined look outshined everything around it !
It looked effortless ! It was magical !
The design carried every message we wanted to express about curating and bringing the finest French artisanal bakery in a bold yet very refined manner.
Brand creation
La boulangerie chic
Having a signature “Isigny St Mere” crisp croissant from Beurre is a celebration of French know how or “savoir faire” !
We did everything one is not supposed to do when branding a French bakery!
We used fluorescent pantone colors (that are impossible to appear clearly on this screen or on your mobile phone … unfortunately) to create a flash of intense visual happiness expressing what the taste actually feels like.
“Voted best croissant in the world by our neighbor upstairs” a down to earth and realistic claim that clearly means “ … best in the world”.
We also turned the usual bakeries’ quality seal “Since 1956 ” to “Since today” … after all they do come freshly baked everyday !
Boulangerie Beurre. “Depuis aujourd’hui”.
Branding
People are the media
Choueiry media group is the largest media company in the middle east and the gulf region. Everyone knows about it but very few know about the people behind it. We wanted to give it a face. After all, “people make the media”. We conducted a 7 day in day out photoshoot at their multiple / country offices, capturing moments at work, at play, in meetings, and in side meetings too, to celebrate the company’s energy and work hard, play hard culture.
Corporate brand image
édition spéciale
We believe that special editions in general, and wine brands special editions in particular are ending up looking all the same.
It is a trend that somehow lost its luster. What lacks is the element of surprise, storytelling and emotions.
hand is a special edition bottle that is is an ode to the bottle and to the special moment when you actually hold it in your hand.
We were finally very happy to see this bottle featured on stefan sagmeister NY instagram feed Dec. 2018 in the series “Why beauty matters”.
Design
Yoga’ to give
After helping a dear friend give shape to a yoga school in Beirut artistic Saifi village by designing an identity, collaterals, signage, interiors, posters and ads came in this brief.
To appeal to club members, friends and friends of friends to donate clothes to the syrian refugees during a very cold winter season.
They had fleed their homes and were living in tents in very severe weather conditions.
We drew a stickman that represents the most basic human naked shape, and we made miniature wool clothes that we stuck on small posters to hand out and place in the neighborhood shops.
The yoga classes were donated and people could touch the little posters with their hands and feel the warmth they could give themselves.
Community Campaign
Épicerie fine d’orient … et d’ailleurs
How a simple but meaningful logo can capture the hearts and minds instantly.
It is everything a brand wants to express encapsulated in one graphic element. The little flower comes from the word Gramm written in arabic in a full circle joined together and simplified to take a shape that is both perfect yet organic, both arabic and international. This design element alone had enormous power to capture the imagination of Gramm’s clients who had an immediate emotional connection … very close to love … the atmost feeling or behavior any brand can dream of.
Branding
we are africa
We were asked to reshape Africell telecom brand identity and brand architecture to match the company’s growing business, network and success. The new design work helped elevate the brand to match the giant international networks it was competing with.
We topped the work with a one minute television edit to launch the new identity in an emotional film about Africell african roots on CNN network.
Corporate identity + CNN corporate ad
Benjamin Franklin
The March 2018 ArabAd issue featured all the advertising media spending across the Middle East and gulf region. A numbers crunch issue. The cover had to be about money! With all the media spending numbers we thought president Franklin would have to smile back …for once.
Advertising Trade Magazine Cover
deconstructing nada
Nada Debs is one of the most prominent and upcoming Lebanese designers. The idea in this project is to deconstruct nada debs logo and consequently the designer, allowing every item, every bag, every box to become just a piece of her wonderful world.
Branding
The Future is perfect
Work in progress.
Education for a changing world®
Work in progress.
Pure at heart. Just like us.
Work in progress.
Everything you want is on the other side of fear.
We are excited to work with Yasmina Joumblat + oscar award winning composer Gabriel Yared on a music project. Work to be published here soon.
Z nose
We had a very hard letter to work with.
Z kitchen, is a name friends of our client have been calling their tasty dinners at Ziad’s residence for years. So, him and his partner and wife Zeina have decided to call their first restaurant as such.
Ziad is a Chef. He has a pronounced nose that accidentally looks very much like a Z.
Hence the idea of his self portrait being the logo.
itisstillconfidential:).co
We are so excited to contribute with parcontre, a creative restaurants holding company, owners of brgr.co, pzza.co, deli.co and ummi brands.
It is confidential but definitely yummy!
