Yoga’ to give

After helping a dear friend give shape to a yoga school in Beirut artistic Saifi village by designing an identity, collaterals, signage, interiors, posters and ads came in this brief.

To appeal to club members, friends and friends of friends to donate clothes to the syrian refugees during a very cold winter season.

They had fleed their homes and were living in tents in very severe weather conditions.

We drew a stickman that represents the most basic human naked shape, and we made miniature wool clothes that we stuck on small posters to hand out and place in the neighborhood shops.

The yoga classes were donated and people could touch the little posters with their hands and feel the warmth they could give themselves.

Community Campaign