La boulangerie chic

Having a signature “Isigny St Mere” crisp croissant from Beurre is a celebration of French know how or “savoir faire” !

We did everything one is not supposed to do when branding a French bakery!

We used fluorescent pantone colors (that are impossible to appear clearly on this screen or on your mobile phone … unfortunately) to create a flash of intense visual happiness expressing what the taste actually feels like.

“Voted best croissant in the world by our neighbor upstairs” a down to earth and realistic claim that clearly means “ … best in the world”.

We also turned the usual bakeries’ quality seal “Since 1956 ” to “Since today” … after all they do come freshly baked everyday !

Boulangerie Beurre. “Depuis aujourd’hui”.

Branding