Épicerie fine d’orient … et d’ailleurs

How a simple but meaningful logo can capture the hearts and minds instantly.

It is everything a brand wants to express encapsulated in one graphic element. The little flower comes from the word Gramm written in arabic in a full circle joined together and simplified to take a shape that is both perfect yet organic, both arabic and international. This design element alone had enormous power to capture the imagination of Gramm’s clients who had an immediate emotional connection … very close to love … the atmost feeling or behavior any brand can dream of.

Branding